![]() ![]() With a rapid onset of just 20 minutes or less, Genius helps users perform complex cognitive challenges and tackle everyday tasks. Genius contains the lowest dose of THC of all 1906 products, at 2.5mg. That realization led to the invention of the Drops line, which has become our biggest seller.” Sometimes, the way forward is to look at the problem differently and innovate in a new direction. We finally realized that we didn’t need to, we could use another form factor that didn’t sit in your mouth. ![]() “We couldn’t mask the strong, bitter flavors of the medicinal plants no matter how hard we tried – and failed. “The problem was that once we got the balance right, it tasted awful in chocolate,” Barsoom says. Rhodiola to optimize brain function and reduce stressīacopa, an Ayurvedic herb to help improve memory and cognitionĬaffeine, L-theanine, Theobromine, and Galangal for sustained energy and lucid thinking Those hurdles had to do with finding an ideal and palatable blend of a special single-strain of cannabis sativa, known to aid in mental sharpness, combined with six additional plant medicines for cognitive focus, memory enhancement, and calm concentration. Genius took the longest to get to market – four years – because we had to overcome several hurdles along the way.” #Barsoom poster trial#“As with all our products, we went through an extensive development process with a lot of research and trial and error, experimenting with different plant medicines and dosages to deliver the desired effect. We developed Genius for people like me with ADD or ADHD and for anyone who needs a boost for sustained concentration,” says Barsoom. “Our Genius formula is a good example of overcoming challenges and also of disproving assumptions about what cannabis can and can’t do. Research indicates that having a low-dose of THC is an important factor in its impact on facilitating the kind of focused, creative thinking Genius Drops are designed for. Using low-dose THC means that 1906 products – and the limitless possibilities of cannabis as medicine – are accessible to anyone who’s previously been intimidated or turned off. To disrupt these preconceptions, he determined that 1906 products must have distinct and predictable effects – and that those effects would kick in within 20 minutes, enabling users’ to control their experiences. One key learning was that despite cannabis’ versatility, many people believed that cannabis makes you feel out of control, and that edibles have unpredictable effects. #Barsoom poster how to#I know how to bring rigor and fresh thinking to a newly regulated industry.” You’ve got this plant that has incredible, versatile powers, but it’s in desperate need of a makeover. “And I saw cannabis – specifically, a new kind of cannabis product – as a way to do that. “I wanted to do something that could create a positive impact for a lot of people,” he says. A NEW STYLE OF CANNABISĪfter two decades in finance, where he developed new products to market to different audiences, and helped to rehab flawed credit markets after the 2008 financial collapse, founder Barsoom was primed for a new challenge. There is still much to study about how cannabis triggers creative output, just one of the many fields of discovery 1906 plans to explore. “Genius brings these two ideas together in one product,” says Barsoom.Ĭreativity is a challenging thing to measure, but scientists associate it with the brain’s frontal lobe, which is stimulated by cannabis through increased blood flow. The 1906 team also examined the emerging field of nootropics. “We have hundreds of years of experience using the plant to harness our mental and creative energy,” says Barsoom. Looking for a more balanced alternative, something directly derived from plants, Barsoom and 1906 scientists considered the rich history of cannabis use with creatives – artists, musicians, writers. “Prescription drugs helped me to an extent,” he says, “but there were a lot of drawbacks and, overall, I was really unsatisfied.” He was prescribed first Ritalin and then Adderall so he could concentrate and work. “Having ADD often makes you feel unfocused, agitated, and impulsive, which makes it difficult to accomplish tasks, leading to more stress and anxiety,” says Barsoom. Diagnosed with ADD at 21, Barsoom had keen personal interest in finding plant-based alternatives to pharmaceuticals – without negative side effects. ![]()
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